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Yahoo to get major rebranding, yodeling industry stocks take a nosedive

Plus a compillation of some oddly unfunny Yahoo branding efforts from the past.

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Computing | by Barb Dybwad | Thu Jun 25, 2009 1:26PM | 0 comments

We're doing this post as a thinly veiled excuse to point you to this excellent collection of past Yahoo branding efforts put together by Kara Swisher over at All Things D. If you don't care about youthful yodelers, resurrecting dogs or sharks dudes with lasers and came here for some hard-hitting news, it's that Yahoo, apparently realizing (again) it's still the underdog to Google's alpha in search, has embarked on a massive drive to reinvent the brand and repair its damaged public image, spearheaded by new CMO Elisa Steele. There. Feel better now?

This story around the web:

Trusted sources:
external link Exclusive: Yahoo Working on Major Brand… [kara.allthingsd.com]
external link Yahoo Will Re-Brand, Kill The Yodelers… [businessinsider.com]
external link Showtime for Yahoo's Bartz [CNET News.com]

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