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NPD study finds most people don't know netbooks, notebooks are different

NPD: http://bit.ly/DtpVd

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Computing | by Samuel Axon | Tue Jun 23, 2009 4:50PM | 0 comments

Netbooks have become extremely popular over the past year or so, but that popularity may be partly by accident. An NPD study has found that the majority of consumers who bought netbooks "thought they would have the same functionality as a notebook."

And of course they don't; netbooks are usually equipped with comparatively very slow Intel Atom processors, which struggle with all but the most basic tasks. The NPD says nearly half of netbook buyers were unsatisfied with the performance they got.

This story around the web:

Trusted sources:
external link NPD Finds Consumer Confusion about Netbooks… [npd.com]
external link As Small Notebooks, Netbooks Largely Dash… [GigaOM]
external link Report: consumer confusion over netbooks and… [Between the Lines]
external link TechBlog: Many netbook buyers aren't happy [blogs.chron.com]
external link Netbook Or Notebook? All The Same To… [informationweek.com]
external link Research: Most people don’t know… [liliputing.com]
external link Report: People Don't Know the Difference… [gearlog.com]
external link NPD: Consumers Are Dissatisfied with Netbooks… [businessweek.com]
external link Electronista | NPD: Netbook buyers confused,… [electronista.com]
external link Netbooks Disappoint Consumers, Survey Says -… [pcworld.com]

Latest Tweets about this story:

  • felubra - E, além do mais: A June 2009 NPD study found that 60% of netbook buyers never take their netbooks out of the house. http://bit.ly/9aPYXa
  • gsterling - Satisfaction Higher for eReaders than Netbooks: An NPD Group survey has found (n=1,000) that 93% of eReader owners... http://bit.ly/beStER

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Related glossary terms:
Netbook, CPU

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