Facebook vanity URLs top 1 million within an hour, 3 million on first night
The Great Facebook Land Rush went off last night, declared a success by the company.
Computing | by Barb Dybwad | Sat Jun 13, 2009 5:10PM | 2 comments

Mashable has some nice stats on how the Facebook namespace grab went last night (and live coverage from inside the Facebook engineering war room, including the above pic):
- First 3 minutes: 200,000 usernames registered
- First 15 minutes: 500,000 usernames registered
- First hour: 1 million usernames registered
- First 14 hours: 3 million usernames registered
All in all, pretty impressive for a Friday night internet land rush. I snagged the exciting and surely uncontested facebook.com/barb.dybwad, which Obsessable alum Jordan Running notes is identical to facebook.com/barbdybwad — apparently the dot is irrelevant.
Did you grab the name you wanted, or were you the victim of the terrible scourge of Facesquatting?
This story around the web:
- Trusted sources:
Facebook: Over 3 Million Usernames Claimed [mashable.com]
Terms of Service [bloomberg.com]
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Comments (2)
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Darren Chan
(9:21 PM on Sat Jun 13, 2009)
Hey Barb, Facebook strips out the periods / full stops when they direct the vanity URL to your profile. You can have as many periods / full stops throughout your name as you want. I jokingly told my friends that I grabbed http://www.facebook.com/........d.A.R.r.e.N.C.h.A.N.....
Anyway, the numbers to me sound kind of low don't they? I mean if there are more than 200 million active users, and 100 million users log on to Facebook at least once each day, 3% of daily users is considered a success? And some of those were 'pages' not user vanity URLs correct?
I wonder how many vanity URLs were given out prior to the Saturday morning land rush and if those were included with the reported numbers. I assume they didn't give out all that many prior to the land rush so it might be negligible.
Barb Dybwad
(11:07 AM on Tue Jun 16, 2009)
Good question. I think the mitigating factors were that it was still a Friday night for one, and for another I'm sure a huge percentage of users don't really care what the heck their URL is or know why it might be important (now or later). Geeks are far more well-versed in the concept of namespace, and are far more likely to actually be linking their profiles from somewhere else.
I'd be curious to see some follow-up stats from the past few days now that all those "once per day" log-ins have had a chance to me prompted a few times...