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Microsoft says internet usage will be bigger than TV by 2010

The number of hours Europeans spend online will exceed those spent watching TV by June of next year, and southern Europe's internet adoption will catch up with that of the north before long.

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Computing | by Samuel Axon | Fri Apr 10, 2009 2:56PM | 0 comments

We know we're like a broken record, but we're telling you: traditional TV isn't doing so hot. Microsoft Europe just released the results of a survey of the people of Europe and found that at the rate things are going, Europeans will spend more hours surfing the internet than they do watching television by June of next year. DVD viewership is already down 8%.

The study also found that while more northern Europeans (76%) are connected to the internet than southern Europeans (45%), that gap will close as the north hits its limit and the south keeps on adopting. But Europe overall has higher broadband rates than the United States; 80% of European internet connections are broadband compared to 70% of U.S. connections.

The last and possibly most notable insight is that as internet adoption increases, TVs and other old, non-computing devices won't go away; they'll just become internet-enabled. Your TV shows will come over the internet, not through the old cable or over-the-air signals. But you'll still watch them on a TV.

At least, that's what Microsoft thinks!

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DVD, Broadband

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