Samsung is on a bender lately with surprisingly excellent viral marketing campaigns. Last month they threw down an ad for the Ultra Touch that re-imagined uses for the phone on the scale of a cute baby animal universe, and back in December they captured an attempt to set the Guiness World Record for texting while skydiving on film. The new unexpectedly awesome viral ad pimps the company's line of LED TVs with a video described by Richard Lai as "extreme shepherding." The brand team attached colored LED lights to a flock of sheep and filmed them being shepherded on a country hillside in Wales, using various formations to simulate a game of Pong, a fireworks display, and a pixellated rendition of the Mona Lisa, reminiscent of those photomosaic projects combining thousands of smaller images into a larger picture.

It's hard to confirm all of the footage is "totally not fake" but it hardly matters — the idea is compelling, unique, interesting and unexpected and the video is fun to watch. We're beleaguered by so many trite, cloying and stale marketing pitches day in, day out that it's refreshing to see Samsung go the distance with an extremely creative marketing team. Check out the video after the break; we've embedded the other two recent viral videos below as well.

 

Xtreme Shepherding!

 

38 Cute Animals, 1 Cool Screen, 8 Different Uses

 

Texting while skydiving

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