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Sirius XM saved from bankruptcy

DirecTV co-owner Liberty Media is fronting the cash to keep Sirius XM from defaulting on its loans.

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Home A/V | by Stephen Schenck | Tue Feb 17, 2009 3:31PM | 0 comments

If any of you satellite radio fans got stressed-out by the news that Sirius XM was on the brink of bankruptcy, you'll be glad to know that a cash injection is now keeping the company afloat, dodging the end-of-the-month loan payment deadline that was creeping up fast.

The company's savior is Liberty Media, owner of several cable stations and a large share of DirecTV. The company is providing Sirius XM with $250 million up front to pay off loan obligations. Future loans and investments from Liberty will total another $280 million.

This move will prevent EchoStar from attempting a takeover, as was a possibility if Sirius XM defaulted on the loans EchoStar holds. So, instead of being bought out by what's essentially Dish Network, the satellite radio company is being saved by what's essentially DirecTV. This kind of involvement from the big names in U.S. direct-broadcast satellite services makes sense, as these companies already have both hardware experience in running a satellite-based operation, as well as marketing teams used to dealing with this sort of subscription-based business model.

There's no word yet on if Liberty, which gains two board seats at Sirius XM under the terms of the deal, is interested in advancing plans for doing any restructuring to keep costs down. Someone's got to be able to figure out how to turn a profit from satellite radio sooner or later.

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