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Microsoft Puts "I'm a PC" kiosk literally next to UK Apple Store

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Computing | by Barb Dybwad | Sat Nov 1, 2008 6:01PM | 0 comments

This is definitely one way to make a marketing splash. As part of a $300 million advertising campaign to counteract Apple's popular "I'm a Mac, I'm a PC" ads, Microsoft has erected a physical booth literally right on front of an Apple Store in Birmingham, UK. Inside the kiosk is a recording booth where passersby are solicited to come in and record their own "I'm a PC" segments to be used in the campaign, which attempts to "reclaim" the "I'm a PC" image as a positive one. AppleInsider snagged a photo of the kiosk (above), located almost comically close to the iconically-logoed storefront behind.

 

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external link Alex replied to the discussion Microsoft Puts… [Chris Pirillo]
external link Kris started a discussion called Microsoft… [Chris Pirillo]
external link Mac replied to the discussion Microsoft Puts… [Chris Pirillo]
external link Microsoft parks "I'm a PC" booth… [digg.com: Technology / Popular]
external link Microsoft puts "I'm a PC" kiosk… [Electronista | Gadgets for Geeks]
external link Microsoft Puts Booths In Front Of Apple… [Ubergizmo]
external link Microsoft Sets up 'I'm a PC' Booth Outside… [Wired: Gadget Lab]
external link Microsoft sets up ad kiosk outside U.K. Apple… [CNET News.com]

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Related company news:
Apple, Microsoft
Related glossary terms:
Apple Mac OS X, Microsoft Windows

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