Shure's SE110 in-ear headphones combine a focus on entry-level affordability with high-end features such as sound-isolating sleeves (removing up to 90% of outside noise) and microspeaker technology. When compared to less expensive, in-ear models such as Sony's MDR-EX71SL or the Sennheiser CX300-B, Shure's design is built with thicker cables that focus more on durability and long-lasting sound than light weight or compact size. Shure ships the SE110 with a kit containg several different sizes of earbud attachments, along with both foam and rubber fittings so that consumers can choose the most comfortable combination and, when necessary, clean the earphones with the included tool. Prices for the SE110 start at $119.99 for the black model; the white model runs about $10 less. Make sure you read this reader review of the Shure SE110s.